The Smirnoff vodka brand is still “very early” in its growth journey, Diageo’s CEO has told just-drinks, although that growth is more likely to come from newer markets than existing ones.
Exclusive – Diageo upbeat on Smirnoff’s future
The Smirnoff vodka brand is still "very early" in its growth journey, Diageo's CEO has told just-drinks, although that growth is more likely to come from newer markets than existing ones.