Yesterday, Gruppo Campari announced plans to take over Marnier-Lapostolle in a deal worth US$761.4m. In the notes that followed, analysts have hailed the deal not only for the geographical boost it will offer Campari, but also for the group’s addition of a sixth global brand to its spirits stable, in Grand Marnier (the other five are Campari, Aperol, Skyy vodka, Wild Turkey whiskey, and Appleton rum).
Gruppo Campari breaks Italian shackles with Grand Marnier deal – Analysis
Yesterday, Gruppo Campari announced plans to take over Marnier-Lapostolle in a deal worth US$761.4m. In the notes that followed, analysts have hailed the deal not only for the geographical boost it will offer Campari, but also for the group's addition of a sixth global brand to its spirits stable, in Grand Marnier.