"Our strategy is to double the top and halve the bottom" - Interview, Kay Nash, MD of Distell's Libertas Vineyards & Estates

“Our strategy is to double the top and halve the bottom” – Interview, Kay Nash, MD of Distell’s Libertas Vineyards & Estates

It's been less than three months since Kay Nash was unveiled as the head of South African multi-category drinks group Distell's new premium wine unit, called Libertas Vineyards & Estates. However, the management consultant and self-described "fixer" has been working for the company since the start of the last year, seeding the ground for one of Distell's most ambitious projects to date.

Unlock Access to Premium Content

Get ahead with exclusive forecasts, expert insights and deep dives into the global beverage industry.

With a Just Drinks Premium Membership, you can:

Access exclusive analyst commentary and interviews with senior industry executives
View premium forecasts and data-driven insights
Stay up to date with industry news, product innovation and market trends.
Receive alerts when new premium content is published

Start your 1-month trial for £1

Already a Premium Member? Login here

Unlock Free Access to Premium Content

Already have an account? Login here

Sections

Sections

Sections

Sections

Sections

Sections

“Our strategy is to double the top and halve the bottom” – Interview, Kay Nash, MD of Distell’s Libertas Vineyards & Estates

Unlock Access to Premium Content

Get ahead with exclusive forecasts, expert insights and deep dives into the global beverage industry.

Start your 1-month trial for £1

Unlock Free Access to Premium Content

Unlock Access to Premium Content

Get ahead with exclusive forecasts, expert insights and deep dives into the global beverage industry.

Start your 1-month trial for £1

Unlock Free Access to Premium Content

Access deeper industry intelligence