Gonzalez Byass’ Croft Twist
 
Category – RTD, Sherry-based, 5.5% abv
 
Available – From this week
 
Location – UK, nation-wide
 
Price – RSP of GBP7 (US$9) per 75cl bottle in the off-premise
 
Gonzalez Byass has launched a Sherry-based RTD in the UK. Croft Twist, which has been rolled out across the country this week, comprises a carbonated blend of the company’s Croft Fino Sherry with elderflower, lemon and mint cordials and water.
 
The product, designed to be consumed as an aperitif, is aimed at female consumers between 30 and 45 years old.
 
The off-premise release starts in branches of Waitrose before becoming available online through Ocado. On-premise distribution will be handled by Matthew Clark.
 
“Croft Twist is the most … visually exciting product that the company has launched in recent years,” said Martin Skelton, MD of Gonzalez Byass UK. “We are thrilled to bring such a unique product to market and strongly believe it has all the ingredients to be a huge success.”

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