It was 1997 and Anders Nanne knew Rekorderlig had hit the big time. The co-creator of the Swedish cider was driving out of Gothenburg airport and saw an empty Rekordelig can in a small wood. “When you see it as garbage, that’s when you know it’s a big brand.”
Can fruit cider survive UK slowdown? – Focus
It was 1997 and Anders Nanne knew Rekorderlig had hit the big time. The co-creator of the Swedish cider was driving out of Gothenburg airport and saw an empty Rekordelig can in a small wood. "When you see it as garbage, that's when you know it's a big brand."