Mistakes made in China, but increased spend to pull Chivas back – Pernod Ricard
The head of Pernod Ricard’s Scotch whisky unit has admitted the group "made mistakes" with the Chivas Regal brand in China in the most recent fiscal year.
The head of Pernod Ricard’s Scotch whisky unit has admitted the group "made mistakes" with the Chivas Regal brand in China in the most recent fiscal year.