Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world’s wine and spirits brands. Here’s a look at ‘The Power 100’, along with the methodology used to draw up the list.
| Rank | Rank change | Brand | Owner | Total score 2014 |
|---|---|---|---|---|
| 1 | 0 | Johnnie Walker | Diageo | 97% |
| 2 | 0 | Smirnoff Vodka | Diageo | 89.1% |
| 3 | 0 | Bacardi | Bacardi Martini | 65.1% |
| 4 | 2 | Jack Daniel’s | Brown-Forman | 42.6% |
| 5 | 0 | Hennessy | LVMH | 35.9% |
| 6 | -2 | Martini Vermouth | Bacardi Martini | 35.7% |
| 7 | 0 | Absolut | Pernod Ricard | 32.9% |
| 8 | 0 | Captain Morgan | Diageo | 32.5% |
| 9 | 0 | Chivas Regal | Pernod Ricard | 27.3% |
| 10 | 0 | Ballantine’s | Pernod Ricard | 21.7% |
| 11 | 3 | Jim Beam | Beam Inc | 19% |
| 12 | 1 | Baileys | Diageo | 18.7% |
| 13 | -2 | Jägermeister | Mast- Jägermeister | 18.3% |
| 14 | – | Suntory Whisky | Suntory | 16.9% |
| 15 | 0 | Jameson | Pernod Ricard | 15.7% |
| 16 | -4 | Dewars | Bacardi Martini | 15.6% |
| 17 | 2 | Crown Royal | Diageo | 14.8% |
| 18 | 2 | Cuervo | Diageo | 14% |
| 19 | -3 | Moët et Chandon | LVMH | 13.7% |
| 20 | -3 | Grey Goose | Bacardi Martini | 13.6% |
| 21 | 8 | Concha y Toro | Concha y Toro | 13% |
| 22 | 8 | Stolichnaya | SPI | 11.8% |
| 23 | 2 | Gordon’s Gin | Diageo | 11.6% |
| 24 | 0 | Martell | Pernod Ricard | 10.7% |
| 25 | 13 | Fernet-Branca | Fratelli Branca | 10.7% |
| 26 | -5 | Grant’s Scotch | William Grant & Sons | 10.5% |
| 27 | -9 | Gallo | E & J Gallo | 10.4% |
| 28 | 4 | Robert Mondavi | Constellation | 10.4% |
| 29 | -2 | J & B | Diageo | 10.3% |
| 30 | -4 | Hardys | Accolade Wines | 10.2% |
| 31 | 3 | Patrón | Patrón Group | 10.1% |
| 32 | – | Barefoot | E & J Gallo | 9.8% |
| 33 | -10 | Havana Club | Pernod Ricard | 9.7% |
| 34 | -3 | Malibu | Pernod Ricard | 9.6% |
| 35 | -7 | Veuve Clicquot | LVMH | 9.3% |
| 36 | -14 | Ricard | Pernod Ricard | 9.3% |
| 37 | 0 | Brugal | Edrington Group | 8.7% |
| 38 | -3 | Skyy | Campari | 8.7% |
| 39 | 0 | Svedka | Constellation | 8.6% |
| 40 | 0 | Cîroc | Diageo | 8.4% |
| 41 | 0 | Yellowtail | Casella Wines | 7.7% |
| 42 | 1 | Bombay Sapphire | Bacardi Martini | 7.7% |
| 43 | 1 | Sutter Home | Sutter Home Winery | 7.6% |
| 44 | 4 | Tanqueray | Diageo | 7.4% |
| 45 | 6 | Ketel One | Diageo and Nolet family | 7.2% |
| 46 | -4 | Finlandia | Brown-Forman | 7.2% |
| 47 | -2 | Famous Grouse | Edrington Group | 7.1% |
| 48 | -2 | Beefeater | Pernod Ricard | 6.6% |
| 49 | -16 | De Kuyper | De Kuyper and Beam Inc | 6.6% |
| 50 | -14 | Rémy Martin | Rémy Cointreau | 6.4% |
| 51 | 8 | Maker’s Mark | Beam Inc | 6.2% |
| 52 | 3 | Aperol | Campari | 5.5% |
| 53 | 4 | William Lawson’s | Bacardi Martini | 5.3% |
| 54 | 0 | Sauza | Beam Inc | 5.3% |
| 55 | -3 | Seagram Gin | Pernod Ricard | 5.3% |
| 56 | 7 | Beringer | Treasury Wine Estates | 5.3% |
| 57 | -1 | E & J Brandy | E & J Gallo | 5.2% |
| 58 | -11 | Dreher | Campari | 5.1% |
| 59 | 6 | Jacobs Creek | Pernod Ricard | 5% |
| 60 | -7 | Russian Standard | Russian Standard | 4.9% |
| 61 | -12 | Pinnacle | Beam Inc | 4.8% |
| 62 | 8 | Dom Pérignon | LVMH | 4.8% |
| 63 | -5 | Bell’s | Diageo | 4.7% |
| 64 | 2 | Cinzano Vermouth | Campari | 4.7% |
| 65 | -15 | Lindeman’s | Treasury Wine Estates | 4.7% |
| 66 | -6 | Freixenet | Freixenet | 4.6% |
| 67 | -5 | Teacher’s | Beam Inc | 4.6% |
| 68 | 0 | Glenfiddich | William Grant & Sons | 4.4% |
| 69 | -8 | Southern Comfort | Brown-Forman | 4.4% |
| 70 | 2 | Courvoisier | Beam Inc | 4.4% |
| 71 | -4 | Black Velvet | Constellation | 4.3% |
| 72 | -8 | Canadian Club | Beam Inc | 4.3% |
| 73 | -2 | Seagram’s 7 Crown | Diageo | 4.1% |
| 74 | 1 | Buchanan’s | Diageo | 4% |
| 75 | -1 | Campari Bitters | Campari | 4% |
| 76 | -3 | Kahlua | Pernod Ricard | 3.8% |
| 77 | -8 | Blossom Hill | Diageo | 3.7% |
| 78 | -2 | The Glenlivet | Pernod Ricard | 3.6% |
| 79 | 12 | Clan Campbell | Pernod Ricard | 3.4% |
| 80 | -3 | Three Olives | Proximo Spirits | 3.2% |
| 81 | 2 | 100 Pipers | Pernod Ricard | 3% |
| 82 | 6 | Wild Turkey | Campari | 2.9% |
| 83 | 7 | The Macallan | Edrington Group | 2.8% |
| 84 | -3 | Disaronno | Illva Saronno | 2.8% |
| 85 | -7 | Wyborowa | Pernod Ricard | 2.7% |
| 86 | -1 | Laurent Perrier | Bernard de Nonancourt | 2.6% |
| 87 | 5 | Wolf Blass | Treasury Wine Estates | 2.6% |
| 88 | 1 | Martini Sparkling Wine | Bacardi Martini | 2.6% |
| 89 | 6 | Bols Liqueurs | Lucas Bols BV | 2.6% |
| 90 | -8 | Cacique | Diageo | 2.5% |
| 91 | -4 | Canadian Mist | Brown-Forman | 2.5% |
| 92 | -13 | Mumm | Pernod Ricard | 2.4% |
| 93 | -13 | El Jimador | Brown-Forman | 2.3% |
| 94 | 9 | Pastis 51 | Pernod Ricard | 2.2% |
| 95 | 2 | Grand Marnier | Marnier- Lapostolle | 2.2% |
| 96 | -3 | Cointreau | Rémy Cointreau | 2.2% |
| 97 | -11 | Eristoff | Bacardi Martini | 2.2% |
| 98 | -4 | Nicolas Feuillatte | CV-CNF | 2.1% |
| 99 | 13 | Bushmills | Diageo | 2.1% |
| 100 | 1 | Taittinger | Taittinger | 2.1% |
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