The Coca-Cola Co will report its first-half results tomorrow (22 July). Here, just-drinks takes a look at the company’s highs and lows in the three months to the end of June:
- In April, Coca-Cola launched what it called a “straightforward and simple” energy drink in the US. Vitaminwater extension Vitaminwater Energy uses caffeine from green coffee beans.
- Coca-Cola’s World Cup sponsorship was in full swing during Q2, and included in April the launch of an official World Cup song, performed by Brazilian-American artist David Correy.
- Also in April, the company was forced to defend its wage structure after its biggest shareholder, Warren Buffett, branded the group’s new executive pay plan “excessive”.
- At the same time, Coca-Cola’s board confirmed the election of Kathy Waller as CFO two months after her appointment was first announced.
- In May, Coca-Cola said it will remove the flavouring stabiliser brominated vegetable oil (BVO) from its global portfolio in the wake of consumer concerns.
- In the same month, the company announced it was to shut down two of its juice plants in Russia with the loss of 1,000 jobs.
- In mid-May, Coca-Cola said it will raise its stake in Keurig Green Mountain to 16%. The US company is co-developing the Keurig Cold home carbonation platform with Coca-Cola.
- At the end of the month, Coca-Cola Co said it had sold a bottler to Alabama’s Coca-Cola Bottling Company United as part of a plan to hand territory to its franchisees.
- In June, Coca-Cola announced plans to roll-out its stevia-sweetened low-calorie brand Coca-Cola Life to the UK.
- Keurig Green Mountain said in June it was to invest US$337m in a US manufacturing site for the Keurig Cold platform.
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