With the end of the year looming, just-drinks takes a look back at what proved popular on the site in the trends area during the last 12 months.
10. Six key trends for alcoholic drinks in 2016
Here, Spiros Malandrakis, alcoholic drinks analyst at Euromonitor International, shares his forecasts of the trends that will shape the alcohol industry in the year ahead.
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9. Forget Baby Boomers at your peril
In the latest of his consumer trends articles, Ben Cooper highlights the potential still on offer for drinks companies from the Baby Boomers out there.
8. Key category management trends in 2016
Two key trends emerged at this year’s Category Management Conference, held in London last week: The rise of e-commerce and the importance of convenience.
7. Convenience trends propel global drinks market
A desire for convenience will continue to drive global beverage trends as consumers look to new formats and e-commerce, a new report has said.
6. How politicised marketing, palate burnout and the new on-premise will shape the future of drinking
Following a preview of its inaugural Drinks Report at the Global Drinks Forum in Berlin earlier this year, creative agency Protein has this week released the full document. The Drinks Report is an offshoot of the company’s wider Audience Report, which surveys 5,100 so-called early adopters* in 10 ‘cultural capitals’. Here, just-drinks pinpoints some of the key trends that so-called ‘early adopters’ are setting for beverage consumers.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData5. How the Internet of Things is shaking up the cocktail market
Rapid and constant connection to the Internet has already transformed how consumers interact with the market, but the digital revolution is by its very nature a continuing phenomenon. In this month’s Consumer Trends, Ben Cooper investigates the link between a recent multi-billion-pound tech deal and the Moscow Mule.
4. “Genderless” drinks will drive future trends
Drinks and brands that do not centre around one gender will drive future trends, industry observers believe, as modern consumers look to avoid stereotypes.
3. How to market moderation
Reconciling two prevalent trends in the alcohol sector – moderation and premiumisation – represents one of the critical challenges facing alcohol marketers, writes Ben Cooper. Particularly as they seek to attract and retain young adult consumers.
2. What the on-premise can teach us about the future
The on-premise channel remains a key testing-ground for new drinks products and has always pointed the way for trends in the wider beverage arena. Ben Cooper looks at some recent research and examines why on-premise trends are so influential.
1. Are consumers getting tired of consuming?
In this month’s Consumer Trends spotlight, Ben Cooper examines consumption itself and asks whether government statistics in the UK published earlier this year, coupled with observations by the head of sustainability at Ikea, signify slowing demand for consumer goods.
For the full list of just-drinks’ Top Tens for 2016, click here
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