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How the Internet of Things is shaking up the cocktail market – Consumer Trends

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Pernod Ricard Performance Trends 2014-2018 - data

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Rapid and constant connection to the Internet has already transformed how consumers interact with the market, but the digital revolution is by its very nature a continuing phenomenon. In this month's Consumer Trends, Ben Cooper investigates the link between a recent multi-billion-pound tech deal and the Moscow Mule.


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