Following a preview of its inaugural Drinks Report at the Global Drinks Forum in Berlin earlier this year, creative agency Protein has this week released the full document. The Drinks Report is an offshoot of the company's wider Audience Report, which surveys 5,100 early adopters in 10 'cultural capitals'. Here, just-drinks pinpoints some of the key trends that so-called 'early adopters' are setting for beverage consumers.
How politicised marketing, palate burnout and the new on-premise will shape the future of drinking - Analysis
Get full access to all content, just $1 for 30 days
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Six companies shaking up non-alcoholic drinks
- The just-drinks guide to incubator funds
- What a 'no-deal' Brexit would look like for drinks
- Why wine producers won't have China their own way
- Five of the best digital ideas for GTR
News
- "Disastrous" no-deal Brexit looms for spirits
- If you read only one thing on just-drinks ...
- Non-alcoholic beer falls at draught hurdle
- Beam Suntory announces Amazon-exclusive Bowmore
- Pernod backs Jameson with US$175m expansion boost
Market research
- Global gin insights - market forecasts, product innovation and consumer trends
- Generation Z: The Next Wave of Consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
