Back in April, when the Scotch Whisky Association (SWA) released 2013’s export sales figures for the category, many observers expressed disappointment, but not necessarily surprise, at the numbers.
Editor’s Viewpoint – Scotch Whisky’s Slipping Crown: Convenient Timing for Diageo
Back in April, when the Scotch Whisky Association released 2013's export sales figures for the category, many observers expressed disappointment, but not necessarily surprise, at the numbers.
