Tequila is continuing to making inroads in travel retail as the category goes premium and grabs market share from Scotch and vodka, a leading Tequila maker has said.
TFWA: Tequila steals a march on Scotch in travel retail – Patron
Tequila is continuing to making inroads in travel retail as the category premiumises and takes market share from Scotch whisky and vodka, according to the head of Patron Tequila.