
The blurring of the lines between the so-called ‘premium’ and ‘craft’ segments of the UK lager category has boosted sales of Brooklyn Pilsner, Carlsberg’s local venture has said.
Clements revealed CMBC’s volumes from its Brooklyn brand had increased significantly since the introduction of Brooklyn Pilsner last year.
The blurring of the lines between the so-called ‘premium’ and ‘craft’ segments of the UK lager category has boosted sales of Brooklyn Pilsner, Carlsberg’s local venture has said.