Lucky Saint founder Luke Boase on the changing perception of alcohol-free

“You’ll fail to create an amazing brand if you’re building to exit” – Lucky Saint’s Luke Boase on staying independent and creating an “iconic” alcohol-free beer brand

Lucky Saint’s growth has been noteworthy and now the brand has international expansion in its sightlines.

Boase founded Lucky Saint in 2018 after becoming frustrated with the lack of quality in UK alcohol-free beer.

What’s in a name? For Luke Boase, founder of the UK alcohol-free brewer Lucky Saint, the company’s moniker was borne out of two things; one, an acknowledgement that as well as hard-work and solid strategic foundations, success often requires a slice of good fortune, and two, a nod to the feeling of virtuousness he wants all those who consume his beer to have.

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