The US division of Anheuser-Busch InBev has leveraged its sponsorship of baseball team the Los Angeles Dodgers to introduce a branded michelada from Estrella Jalisco in California.
The 25oz (74cl) Estrella Jalisco Dodgers Michelada will be available for a limited time in the greater Los Angeles area and has an abv of 4.5%. An SRP for the extension was not immediately available.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
To promote the extension, Estrella Jalisco has teamed up with Dodgers player Fernando Valenzuela. Fans will have the chance to win a meet & greet with Valenzuela and take part in the first pitch at a game at the Dodger Stadium during the 2022 season.
Last year, Anheuser-Busch added a ‘Classic Michelada’ flavour to Estrella Jalisco’s range in the US. The 3.5% abv flavour beer has an SRP of US$3.50 per 25oz can.
The division launched Estrella Jalisco in the US six years ago and the brand is currently handled by its ‘High End’ North American craft beer unit.
Why beer’s social conscience is not without consumer risk – Click here for a Just Drinks comment
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
