Category – Soft drinks, sparkling water, flavoured
Available – From this month
Location – The UK, available in the off-premise channel
Price – SRP of GBP3.50 (US$4.80) per four-pack of 33cl cans

Privately-owned packaged water brand owner Radnor Hills has added two new flavours to the recently-launched Infusions line of its namesake brand in the UK.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

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The Wales-based company unveiled Blackberry & Pomegranate and Mango & Pineapple earlier this week. The pair join Lemon & Mint and Raspberry & Black Cherry in Radnor Infusions’ zero-sugar, -sweetener and-calorie brand extension.

Radnor Infusions, which only debuted last month, is positioned by the brand owner as “a soft drink which also makes a refreshing mixer for gin and vodka”.

Based in the area of the same name near the middle of Wales, Radnor Hills was founded by William Watkins on his family’s farm in 1990.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

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