Coca-Cola has targeted France for the launch of its Dasani bottled water brand, according to a company statement.
Go deeper with GlobalData
Related Company Profiles
Unlike other markets where Dasani is available, the brand will be natural mineral water drawn from a source in Chaudfontaine in eastern Belgium. In the US the brand is a purified water.
“The expected appearance of Coca-Cola as a new actor in the bottled water market in France is for us an event that compares in importance with the launch of Coca-Cola Light in 1988,” said Hubert Patricot, chairman of Coca-Cola Enterprise France.
“As part of its strategy of innovation, Coca-Cola is expanding its offer in launching Dasani as a mineral water adapted to specific expectations of French consumers.”
Free Report
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
You will receive an email shortly. Please check your inbox to download the Report.
Free Report
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
By downloading this case study, you acknowledge that GlobalData may share your information with GlobalData and that your personal data will be used as described in their Privacy Policy
Visit our Privacy Policy for more information about our services, how GlobalData may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
You will receive an email shortly. Please check your inbox to download the Report.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.