The UK-based sweets and soft drinks group, Cadbury Schweppes, has agreed a US$166m five-year deal with New York City to supply its schools and local Government buildings with soft drinks vending machines.

According to reports, Cadbury-Schweppes beat off competition from both the Coca-Cola Company and PespiCo for the contract. However, the placement of soft drinks vending machines in schools has become a thorny political issue for soft drinks companies, notably in California.

Just Drinks Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Drinks Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving beverage industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now