Here’s a round-up of this week’s highlights in the global beer category. We are also running similar round-ups for spirits & wine and soft drinks & bottled water.
Does Anheuser-Busch see its anti-craft beer ad during last weekend’s Super Bowl as a calculated risk?
German breweries have seen their volume sales rise for the first time since 2006, according to latest figures.
Elysian Brewing Co’s owners have responded to concerns over selling up to Anheuser-Busch InBev, admitting the move has provoked “anger, support, questions and disappointment”.
A decision to clear SABMiller over claims that it engaged in anti-competitive behaviour in South Africa has been upheld.
Heineken has announced a “multi-million pound” deal for Fosters to sponsor comedy programmes on UK broadcaster Channel 4.
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By GlobalDataCarlsberg has stepped up innovation in the no- and low-alcohol beer category with the launch of a zero-alcohol version of San Miguel in the UK.