Truly
US hard seltzer sales to grow 11% in 2021 – analyst
Hard seltzer sales in the US off-premise will increase by 11% in 2021, an analyst has forecast, representing a far…
The Boston Beer Co to take stock write-offs as hard seltzer growth stutters
The Boston Beer Co is to write off part of its hard seltzer inventory after over-estimating demand. The Truly seltzer…
Does Boston Beer Co’s slowdown mean hard seltzer has lost its lustre? – analysis
The Boston Beer Co’s reporting yesterday of a slowdown in high-flying hard seltzer sales has prompted a round of soul…
The Boston Beer Co cuts forecasts as hard seltzer growth slows in Q2 – results
First-half sales jump 46.7% to US$1.15bn Hard seltzer slowdown drags on second-quarter sales Volumes climb 41.3% in H1 to 4.7m…
Is Beam Suntory’s brawn and The Boston Beer Co’s brains a match made in heaven? – comment
When Albert Baladi, the CEO of Beam Suntory, told me last year that consumers can expect new RTD launches from…