Smirnoff
Who are the runners and riders in ‘healthier’ vodka? – focus
The health & wellness trend has taken on strength in recent months as consumers continue to gravitate towards ostensibly healthier…
Diageo kicks off 2021 Pride initiatives for Smirnoff
Diageo has launched a new platform to support a raft of activations and initiatives for its Smirnoff Vodka brand to…
Diageo hands Smirnoff multi-category pink lemonade extensions – video
Diageo is launching pink lemonade-flavoured variants across three product lines of its Smirnoff brand. Smirnoff Pink Lemonade Vodka Specialty is…
Diageo becomes NFL’s first ‘official spirits’ sponsor
Diageo has secured a "multi-year" sponsorship deal for a raft of its spirits brands with the National Football League in…
Diageo ramps up Lone River Ranch Water RTD footprint in US after takeover
Diageo has expanded the reach of Lone River Ranch Water to 21 new US states just two months after announcing…