Smirnoff
Diageo’s Smirnoff Raspberry Crush with Lemonade RTD – Product Launch
Category - RTD, vodka-based 4.5% abvAvailable - From next monthLocation - The UK, available in the off-premise channelPrice - SRP…
Russian vodka – How will the Ukraine conflict impact US imports?
In the US, on- and off-premise venues have been lining up to ditch spirits imported from Russia in a show…
Diageo readies Super Bowl LVI watch party in Alaska for Smirnoff
Diageo has released details of a Super Bowl LVI activation in the US for its Smirnoff vodka brand. ‘The Last…
Diageo’s Smirnoff Mango & Passionfruit Twist – Product Launch
Category - Spirits, vodka, flavoured, 37.5% abv Available - From this month Location - The UK, selected retailers and on-premise…
Diageo launches James Bond push for Smirnoff
Diageo has launched a global campaign for Smirnoff vodka linked to the forthcoming James Bond movie. 'There's a Spy in…
Who are the runners and riders in ‘healthier’ vodka? – focus
The health & wellness trend has taken on strength in recent months as consumers continue to gravitate towards ostensibly healthier…
Diageo kicks off 2021 Pride initiatives for Smirnoff
Diageo has launched a new platform to support a raft of activations and initiatives for its Smirnoff Vodka brand to…
Diageo hands Smirnoff multi-category pink lemonade extensions – video
Diageo is launching pink lemonade-flavoured variants across three product lines of its Smirnoff brand. Smirnoff Pink Lemonade Vodka Specialty is…
Diageo becomes NFL’s first ‘official spirits’ sponsor
Diageo has secured a "multi-year" sponsorship deal for a raft of its spirits brands with the National Football League in…
Diageo ramps up Lone River Ranch Water RTD footprint in US after takeover
Diageo has expanded the reach of Lone River Ranch Water to 21 new US states just two months after announcing…