Sazerac ordered to honour Cognac contracts
Sazerac must honour its contracts with Cognac suppliers, a French commercial court has ruled. Over 40 suppliers in the region…
Sazerac Co.
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Sazerac tables Berentzen takeover bid
US spirits producer Sazerac has launched a takeover offer for Berentzen-Gruppe, the Germany-based distiller. The companies confirmed their “business combination…
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Why Sazerac might move for under-pressure Berentzen
After being rebuffed – apparently more than once – on a deal that would’ve been one of the biggest in…
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Svedka can bring “fresh energy” to UK vodka market, Sazerac says
Sazerac is to introduce launch Svedka vodka in the UK, the first international push the US giant has given to…
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German distiller Berentzen in talks to sell to Sazerac
Berentzen-Gruppe, the German distiller, has confirmed talks over a potential sale of the business to US spirits giant Sazerac. In…
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Sazerac resurrects Glenmore whiskey brand
Sazerac has revived the Kentucky whiskey brand Glenmore, introducing two new products. One of the releases - Glenmore Kentucky Straight…
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Sazerac expands BuzzBallz presence in India
Sazerac has opened another state in India for RTD brand BuzzBallz. The US spirits giant is launching BuzzBallz in two…
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Cognac winegrowers sue Sazerac over contracts
A group of Cognac winegrowers are taking the US distilling giant Sazerac to court over the alleged illegal ending of…
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Why Sazerac’s frenzy of activity could steal march on rivals
It must have been around 2009 or 2010 when I interviewed John McDonnell, then COO of Patrón Tequila (who has…
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Sazerac expands whiskey range on sale in India
Sazerac has added to its portfolio in India with the launch of two blended American whiskey brands in the country.…
