Innocent Drinks
The Coca-Cola Co. pulls plug on Innocent dairy-free range
The Coca-Cola Co.’s Innocent brand is to discontinue its dairy-free range of beverages, announcing on social media that the three-strong…
Low in strength, high in ambition: what does the future hold for the non-alcoholic drinks sector?
The time is ripe for new non-alcoholic beverages to leap into the market. Whether through sidling up alongside alcohol in…
The Coca-Cola Co pulls UK ad after ‘green’ complaints upheld
The Coca-Cola Co has withdrawn an advert for its Innocent brand in the UK following claims the spot “exaggerated the…
The Coca-Cola Co’s Innocent Super Smoothies Light – Product Launch
The Coca-Cola Co's Innocent Super Smoothies Light - Product Launch Category - Soft drinks, juice Available - From this month…
The Coca-Cola Co’s Innocent defends no added sugar as UK report attacks “false virtue”
A UK Government-commissioned report into unhealthy eating has accused The Coca-Cola Co juice brand Innocent of "false virtue" when telling…
The Coca-Cola Co Performance Trends 2015-2019 – results data
In late-January, The Coca-Cola Co released its full-year results for 2019. The soft drinks giant posted a 6% lift in…
How did The Coca-Cola Co perform in 2019? – results data
A strong end to the year has resulted in a 6% lift in sales for The Coca-Cola in 2019. Following…
The Coca-Cola Co reaps rewards of Quincey’s innovation bet – Analysis
The Coca-Cola Co's James Quincey has been talking about innovation since he took over as CEO from Muhtar Kent in…
What strategy should soft drinks companies take to ensure future growth? – Comment
The ongoing fallout from the merger of Keurig Green Mountain and Dr Pepper Snapple Group earlier this year has prompted…
How can organic juice grow its share of the global soft drinks market? – Research in Focus
The organic movement started at a grassroots level, led by consumers. It has never been a core business for multinationals. Consumers are…