Grey Goose
Bacardi backs Grey Goose Essences with augmented reality booth in Global Travel Retail – Flavoured vodka volumes in the UK data
Bacardi has positioned an interactive augmented reality (AR) installation at London Heathrow’s Terminal 5, promoting three recently-launched extensions of vodka…
Bacardi takes Grey Goose Essences to UK, prepares for first RTD launch – Flavoured vodka in the UK data
Bacardi’s Grey Goose vodka brand is rolling out its Essences extension in the UK, following a “successful launch” in the…
Bacardi secures multi-year Grammy Awards tie-up for Grey Goose
Grey Goose is to be the 'official vodka' of the Grammys after brand owner Bacardi signed a “multi-year” deal with…
Bacardi rolls out worldwide festive push for Grey Goose – video
Bacardi has revealed a marketing campaign for its Grey Goose vodka brand ahead of the festive season. 'Vive La Vodka',…
Talking shop – Is voice shopping the next frontier of online retail? – consumer trends
Thanks to Amazon’s Alexa, Google Assistant, Apple’s Siri, Microsoft’s Cortana and more, virtual assistants are slowly worming their way further…
Bacardi partners Grey Goose with LeBron James-backed TV show
Bacardi’s Grey Goose vodka has sponsored a series of US athlete interviews broadcast by LeBron James’ media company. 'Uninterrupted', which…
Bacardi signs SZA for Grey Goose Essences virtual concert
Bacardi has brought US recording artist SZA on board ahead of the latest activation for its Grey Goose Vodka brand's…
Bacardi readies global summer push for Grey Goose – video
Bacardi has launched a new marketing campaign for its Grey Goose vodka brand. The 30-second spot, entitled 'Pour Yourself Something…