Bacardi has positioned an interactive augmented reality (AR) installation at London Heathrow’s Terminal 5, promoting three recently-launched extensions of vodka brand Grey Goose. The AR experience will feature the strawberry & lemongrass, white peach & rosemary and watermelon & basil variants from Grey Goose Essences. The trio arrived in the UK last month following their US debut 14 months ago. Airport travellers will be able to engage with the AR installation via hand gestures that reveal each flavour from behind a frosted screen. Key information such as ingredients and recipes can also be accessed through the interactive display. https://datawrapper.dwcdn.net/0SGVd/5/ Like all other spirits categories, flavoured vodka suffered a setback in the UK when COVID hit. According to GlobalData, volumes slipped from 1.2m nine-litre cases in 2019 to 1.1m a year later. Growth is forecast to return, however, with GlobalData predicting volumes will approach 1.6m cases in 2026 - representing a ten-year compound annual growth rate of 3.3%. Why e-commerce is a channel brand owners must target - and fast - Click here for a Just Drinks focus