Diageo

Why brand owners must be agile as Tequila matures

It would be hard to argue against the contention that Tequila has been the greatest success story of the spirits…

Diageo launches malt-based Captain Morgan RTDs in US

Diageo has added to its portfolio of Captain Morgan products on sale in the US with a range of malt-based…

Diageo ‘exploring sale of trio of brands, including Pimm’s’

Diageo is reportedly looking for a buyer for its UK liqueur brand Pimm’s, as well as its Safari fruit-flavoured liqueur and…

“The spirits industry does not reflect the consumer base it serves” – Diageo-backed investor Pronghorn on supporting Black entrepreneurs

Pronghorn, a US investment firm, was set up in 2021 to fund and support Black-owned entrepreneurs trying to grow spirits…

Diageo-backed Distill Ventures invests in two more US spirits brands

Distill Ventures, the accelerator with Diageo as its sole investor, has backed two fledgling US spirits brands – Jackson McCrea…

Diageo launches ready-to-serve cocktail trio in Great Britain

Diageo has launched a trio of ready-to-serve (RTS) cocktails in Great Britain under its recently created innovation arm, The Cocktail…

Diageo expands vodka-RTD range in UK, US

Diageo is expanding its vodka-based ready-to-drink offering in the US and UK with two launches this week. In the US,…

How Diageo’s H1 results highlight lingering effects of Covid-19

On 30 January 2020, the WHO declared a global health emergency after thousands of people in China became infected with…

Diageo’s first-half results, Aussie wine exports and US Tequila sales – the drinks industry week in data

Alongside our daily news coverage, features and interviews, the Just Drinks news team sifts through the week’s most intriguing data sets to bring you a roundup of…

Diageo to maintain premiumisation push despite H1 “pockets of downtrending”

UK-based beer and spirits giant Diageo has defended its premiumisation strategy despite a weak performance in the first half of…