
Campari Group swoops for Picon brand in US$125m deal with Diageo
The purchase is a play by Campari to strengthen its position in the French market
ByGet the latest Diageo drinks industry news, analysis, comment pieces and market research reports with the just-drinks company profile pages
The purchase is a play by Campari to strengthen its position in the French market
ByDiageo is preparing for a change of senior heads this Summer
ByThe UK debut will precede a wider release for the Guinness brand extension
ByAnother day, another Tequila move from Diageo
ByWhich brewer was the biggest in the US last year?
ByDiageo is rewarding Talisker fans that make the journey to Skye with a distillery exclusive expression
BySean 'Diddy' Combs has spent close to 15 years working with Diageo
ByStay up to date with the latest beverage-related developments as the crisis unfolds