Diageo bets on Crown Royal with Canadian distillery build
The Canadian facility is roughly 400 miles from Diageo's new RTD canning factory in Illinois
ByCrown Royal
Get the latest Crown Royal drinks industry news, analysis, comment pieces and market research reports with the just-drinks company profile pages
Diageo’s Crown Royal pushes premixes in North America TV spot – video
Diageo’s North America division has lined up an activation in the region for Crown Royal’s RTD roster. ‘A New World…
By
Diageo becomes NFL’s first ‘official spirits’ sponsor
The deal builds on the company's existing partnerships with 12 NFL teams.
By
Diageo enjoys Q1 volumes growth in 13 US control states
Diageo's volumes in 13 of the 17 'control states' in the US rose faster than the market average during the first…
By
Why whisky/whiskey can no longer ignore the allure of flavours – comment
By and large, Scotch, Irish and world whisky/whiskey brands have seen the flavoured spirits trend unfold from their respective watchtowers,…
Diageo’s Crown Royal RTDs – Product Launch – Canadian whisky in the US data
Diageo has launched an RTD line from its Canadian whisky brand, Crown Royal.
Whiskey boom and vodka slide? How US wholesalers view the next six months – analysis
The global beverage industry is approaching the first anniversary of the coronavirus impact, dating back to the first effects in…
Diageo’s Crown Royal Noble Collection Aged Rye 16 Years – Product Launch
Diageo has added a fifth expression to the 'Noble Collection' series from its Crown Royal blended Canadian whisky brand.