Crown Royal

Diageo bets on Crown Royal with Canadian distillery build

Diageo is set to up the production capacity for its Crown Royal Candian whisky brand with a new facility in…

Diageo’s Crown Royal pushes premixes in North America TV spot – video

Diageo’s North America division has lined up an activation in the region for Crown Royal’s RTD roster. ‘A New World…

Diageo becomes NFL’s first ‘official spirits’ sponsor

Diageo has secured a "multi-year" sponsorship deal for a raft of its spirits brands with the National Football League in…

Diageo enjoys Q1 volumes growth in 13 US control states

Diageo's volumes in 13 of the 17 'control states' in the US rose faster than the market average during the first…

Why whisky/whiskey can no longer ignore the allure of flavours – comment

By and large, Scotch, Irish and world whisky/whiskey brands have seen the flavoured spirits trend unfold from their respective watchtowers,…

Diageo’s Crown Royal RTDs – Product Launch – Canadian whisky in the US data

Diageo has launched an RTD line from its Canadian whisky brand, Crown Royal. Category - Spirits, RTD, whisky-based, 7% abv…

Whiskey boom and vodka slide? How US wholesalers view the next six months – analysis

The global beverage industry is approaching the first anniversary of the coronavirus impact, dating back to the first effects in…

Diageo’s Crown Royal Noble Collection Aged Rye 16 Years – Product Launch

Diageo's Crown Royal Noble Collection Aged Rye 16 Years Category - Spirits, whisky, blended, Canadian, 45% abv Available - From…

Diageo Performance Trends 2016-2020 – results data

In early-August, Diageo posted an 8% decline in sales from the 12 months to the end of June 2020. A 4%…

Constellation Brands Performance Trends 2016-2020 – results data

In April, Constellation Brands reported its results for the 12 months to the end of February. Sales in fiscal-2020 were…