Category Comment - Soft Drinks & Water
Hibiscus in soft drinks – a trend that will continue to bloom
Hibiscus started the year as something of a curiosity in soft drinks. Now it’s getting hotter by the month, across…
Why M&A moves suggest a healthy future for soft drinks
Over the last century or so, the soft drinks industry has featured a steady flow of takeovers, mergers and other…
Is energy drinks experiencing a second coming? – comment
Energy drinks are not to everyone’s tastes, but the category has become very much part of consumers' lives thanks largely…
Have soft drinks brand owners been virtue signalling over Ukraine? – comment
As I write this, the invasion of Ukraine is still making its way through the country, killing thousands of civilians…
Supply Chain Special – What’s the impact on soft drinks? – comment
We continue our look at how the supply chain squeeze is affecting the beverage industry, with category commentator Phil Tappenden…
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What’s coming up in soft drinks in 2022? – Predictions for the Year Ahead – comment
The sheer diversity of soft drinks - categories, flavours, styles, legacy or niche, nutrition versus refreshment, and so on -…
The booming e-sports and e-gaming marketing opportunity for soft drinks – comment
Things have moved a long way beyond the relatively straightforward video games of the 70s and 80s. Indeed, there’s talk…
How soft drinks is trying to save the world, one bottle label at a time – comment
For most soft drinks companies, branding and individual product differentiation are priorities that are as important as the beverage itself.…
How soft drinks brand owners can rise in the fall – comment
For centuries, spring has seemed to get the better of things seasonally, in poetry, art, weather repute, even in aphorisms.…
Gen Z, personalisation and the future of functional drinks – comment
The soft drinks category is awash with functional beverages. In the past three or four weeks alone, Just Drinks has…