Lawson’s Dry Hills on how to differentiate yourself as a wine brand in Marlborough
"Marlborough still has a lot of potential but we have to have layer two of the story" – Lawson’s Dry Hills marketing manager Belinda Jackson.
"Marlborough still has a lot of potential but we have to have layer two of the story" – Lawson’s Dry Hills marketing manager Belinda Jackson.
This is the second notable packaging trial for the Irish cream brand, following aluminium bottles earlier this year.
The consumer industry continues to be a hotbed of patent innovation. Activity is driven by convenience, environmental sustainability, and health...
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