Diageo’s Cardhu distillery gets Johnnie Walker overhaul in Scotch whisky tourism push
Diageo has completed the rebranding of its Cardhu Scotch whisky distillery as the 'Speyside Home of Johnnie Walker', the third…
Cardhu
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Diageo Performance Trends 2015-2019 – results data
Diageo Performance Analysis: 2015-2019 In late-July, Diageo released its full-year results for fiscal-2019. The group saw its sales in the…
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Diageo’s Johnnie Walker Black Label Origin Series – Product Launch
Diageo's Johnnie Walker Black Label Origin Series Category - Spirits, whisky, Scotch, blended, all 40% abv Available - From now…
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Diageo to build Johnnie Walker visitors centre on Islay
Diageo's Caol Ila Scotch whisky distillery is to become the Islay brand home for Johnnie Walker, giving the Scotch blend…
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Product Launch – EUROPE: Diageo’s Cardhu Amber Rock
Diageo's Cardhu Amber Rock Category - Spirits, whisky, Scotch, Speyside Available - From Spring Location - Initially in France, Belgium;…
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Product Launch – GLOBAL: Diageo’s 2013 Special Releases
Diageo's 2013 Special Releases Category - Spirits, whisky, Scotch, single malt, ten of: a 37-year-old Lagavulin (1,868 bottles available, 51%…
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Comment – Spirits – Irish Whiskey: Green Shoots Keep on Growing
A change in permitted terms for Irish whiskey in the US has been turned from a problem into an opportunity…
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Comment – A Word with Woodard – Spirits laws: The time is now
Diageo’s recent court victory in the Vodkat “passing off” case has brought the world of spirit regulations into the headlines.…
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Product Launch – EUROPE: Diageo’s The Managers’ Choice Scotch whisky collection
Diageo's The Managers' Choice Scotch whisky collection Category – Scotch whisky, single-cask, single malt Available - Released this month Location…
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Blending in: the malt with dual personality
Blended malt is often regarded as the ‘mongrel’ of the Scotch category, but it is clearly a growth area. Some…