Product launch picks, November 2022 – what Just Drinks thinks
A new 0.0% offering from Asahi, a play in vermouth from Mahou San Miguel and a permanent return for Pernod…
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Germany’s Warsteiner invests in Irish craft brewer Rye River
Rye River had previously said it was seeking to raise up to EUR3.5m (US3.6m) to help it grow internationally.
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Nestlé takes unilateral action on marketing sugary products to children
The new policy will take effect as of 1 July next year and will be applied globally.
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Diageo’s Archers cast-off offers a bleak glimpse into hard seltzer’s future
Ready-to-drink is a fickle category in which to play, as seltzer makers are finding out the hard way.
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Protest at Red Bull HQ over energy drink major’s refusal to quit Russia
The protestors unveiled a banner with the motif: “Red Bull gives Putin wings.”
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New spirits group Magellan & Cheers swoops for Spanish vermouth brand Perucchi
Magellan & Cheers is led by Jean-Noël Reynaud, the former CEO of Marie Brizard Wine & Spirits.
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Beam Suntory ‘mulls sale of Pinnacle vodka, Cruzan rum’
The Pinnacle vodka brand was acquired by the then Beam Inc. in 2012.
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Anheuser-Busch InBev ‘seeking US$47m reduction’ on FIFA sponsorship deal after World Cup beer snub
The brewing giant is allegedly looking to renegotiate its US$75m deal.
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