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Treatt|18 May 2021

Health and Wellness

Improving the world’s wellbeing.

Reducing sugar levels in everything from colas, energy drinks and cordials to dairy shakes and tonic waters has never been a higher priority for beverage brands and their suppliers across the globe. We are an established and trusted partner for flavour and fragrance houses and fast-moving consumer goods companies working to improve the health-related impact of their products. We provide both off-the-shelf and bespoke solutions that not only enable customers to reduce sugar within their products but also enhance the broader flavour profile of the beverage.

Powerful products

Our growing portfolio of 100% natural solutions appeal to formulators looking to achieve clean label status and reduce sugar levels, without compromising on the consumer’s experience. By using our products, sugar content can be reduced while the mouthfeel and sweetness of products can be maintained; all without adding the undesirable lingering characteristics often associated with Stevia and other sweeteners. Better still, because our products are made entirely from 100% natural ingredients using proprietary distillation techniques, they impart a fresh and natural sweetness without adding any calories, sugar or colour.

We offer customers a vast range of solutions that reduce sugar in a number of flavour compositions and beverage applications. Our 100% natural ingredients have been designed to work in combination with high-intensity sweeteners like Stevia, where it smoothes out the sweetness profile and undesirable lingering flavour characteristics often associated with these ingredients. Improving beverage flavour in this way, while providing the required healthy attributes, is key to product success. Consumers like the natural, sweet taste of real sugar but prefer this to be delivered without the high calories, or indeed the addition of artificial flavours.

Our distillates offer an effective alternative to artificial flavours. Our products impart a natural ‘zing’, modifying top notes and giving a high impact at low dosage levels. Created through a range of specialist technologies, including a short duration/low-temperature distillation process to maximise flavour entrapment, we ensure the character of the distillate is a reflection of the original, fresh food.

Reassuring research

For our customers’ peace of mind, we undergo regular extensive research via tasting panels, focus groups and studies, enabling us to share robust performance data that relates to our entire range. We also conduct extensive sensory evaluations of our products in still drinks as well as in carbonated beverages. The results of our ongoing tasting trials show that our products deliver an accelerated sweet impact, reduced back-end bitterness and a slightly improved sweetness. We can also demonstrate a smoothing effect that diminishes the peak sweetness and softened the back-end impression while also offering an enhanced mouthfeel.

It is this kind of expertise, both in and outside of the laboratory that has made us an indispensable partner for businesses and brands in the Health and Wellness space. With this in mind, we work as extension of our customers’ teams to deliver real results and deliver bespoke master classes, innovation workshops, training days and trend research.

Treatt is a leading independent ingredients manufacturer and solutions provider to the global flavour, fragrance and consumer goods markets from our bases in the UK,...
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