Skip to site menu Skip to page content

Daily Newsletter

16 March 2026

Daily Newsletter

16 March 2026

US tariffs dent Italy wine exports

Export value reached €7.78bn ($8.9bn), down 3.7% from 2024, while volumes slipped 1.9% to 21 million hectolitres.

Satarupa Bhowmik March 16 2026

Italian wine exports declined in 2025, “heavily impacted” by US tariffs and the resulting dollar devaluation, new data suggests.

Export value reached €7.78bn ($8.9bn )last year, down 3.7% from 2024, according to findings from the Unione Italiana Vini (UIV) Observatory, using data from the Italian National Institute of Statistics (ISTAT). Volumes slipped 1.9% to 21 million hectolitres.

Italian wine exports to the US shrank 9.2% in value terms to €1.76bn, losing €178m and driving nearly 60% of the overall deficit, according to the UIV's analysis.

“The 'wake-up call' provided by the tariffs obliges us to put our own house in order and, at the same time, broaden our horizons to third-party markets, through commercial activism, a managerial approach, and strategic collaboration with institutions," Lamberto Frescobaldi, president of the UIV, said.

Export value of Italian wine in non-EU markets fell 6.4% overall to €4.6bn, while EU markets remained “steady” at 0.5%, nearing €3.2bn.

Among the top non-EU buyers, only Brazil reported growth, with value rising 3.8%. Declines hit the UK, Canada, Switzerland, and Russia.

In the EU, export value in Germany stayed flat, while it grew 3.6% in France and 5.6% in the Netherlands.

Paolo Castelletti, the secretary general at UIV, said: "The difficulties encountered in third-party countries in the second half of the year are unprecedented.

"In the US, in particular, there was a decline of nearly 23% in the period [export value], with peaks of 28% for bottled still red wines, in addition to a 10.8% average price drop.

Regionally, Italy's “leading” producers - Veneto, Tuscany, and Piedmont - saw export value drop by 1.2%, 2%, and 2.2%, respectively.

Sparkling wines performed relatively better in value terms, down 2.5% to €2.3bn, versus still and semi-sparkling wines which saw value decline 4.3% in the period to €5bn.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close