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US juices-and-shots firm Suja Life readies IPO

Set up in 2012, Suja Life is backed by private-equity house Paine Schwartz Partners.

Dean Best April 13 2026

Suja Life, the US cold-pressed juices and ‘functional’ shots business, has filed for an IPO.

Set up in 2012, Suja Life is backed by Paine Schwartz Partners, the private-equity house that acquired the California-based firm in 2021. Another private-equity firm, Meaningful Partners, is a smaller shareholder.

The company’s product range contains three brands: Suja Organic juices and shots, Vive Organic shots and Slice “better-for-you” sodas. Suja Life acquired Vive Organic in 2022 and Slice two years later.

In documents filed with the US Securities and Exchange Commission, Suja Life did not disclose the number of shares to be offered nor at what price. Paine Schwartz Partners will continue to “control” the business after the IPO, the documents read.

Last year, Suja Life made a net loss of $23.3m, up from $20.8m in 2024. The company generated an adjusted EBITDA of $40.5m, which was down 4.1% on a year earlier. Net sales increased 26.1% to $326.6m. Some 78% of sales were generated by the Suja Organic brand.

The company’s stockists include Walmart, Kroger, Albertsons, Costco and Whole Foods Market. It pointed to NIQ data that said its products were available in more than 37,000 stores, with ten items sold per outlet on average.

Suja Life is finalising its financial results for the first quarter of its current fiscal year, a period that ran to 30 March. The company estimates it made a net profit of $7-8.8m, versus one of $88,000 a year earlier. According to these assessments, the business says its first-quarter net sales will be $103.8-107.1m. In the first quarter of 2025, Suja Life made net sales of $87.4m.

“The public markets will provide the resources and opportunity to accelerate our innovation agenda, broaden distribution and execute on strategic acquisitions – positioning us as a definitive leader in better-for-you beverages,” CEO Maria Stipp said.

Stipp joined Suja Life in 2024 after almost three-and-a-half years as CEO of Stone Brewing, the US beer maker owned by Japan’s Sapporo Holdings.

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