Tilray Brands has struck a deal to snap up some of BrewDog's assets in the US.
In a statement today (16 March), Tilray confirmed it had entered an asset-purchase agreement to buy "certain strategic assets" in the US from the UK brewer and bar group.
Tilray did not disclose the value of the transaction.
The move follows Tilray's acquisitions of BrewDog's Australia assets last week and some of its UK and Ireland operations earlier this month.
Irwin Simon, the chairman and CEO of Tilray, said the latest deal "strengthens our US beverage platform and advances our regional craft-beer strategy across North America".
Under the agreement, Tilray will buy BrewDog's US manufacturing and brewing operation in Columbus, Ohio and three of its owned pubs in the state, as well as a hotel.
It will also acquire BrewDog's flagship pub in Las Vegas, a franchised site in Denver and a licensed BrewDog venue in Columbus airport.
Simon added: "BrewDog has built a strong following in Ohio and established a highly visible presence in Las Vegas, including a flagship brewpub located on a premier stretch of the Las Vegas Strip.
"These assets fit squarely within our brewpub model, creating destination-led venues that deepen consumer engagement while providing new opportunities to introduce and sell our broader portfolio of Tilray beverage brands.”
The transaction is expected to be completed by the fourth quarter of Tilray's 2026 fiscal year, which ends in May.
In its statement, Tilray said the deal will help it incorporate the BrewDog brand into its "distinguished craft-beer portfolio" in the US, "broadening the company’s footprint within the US craft-beer industry and supporting our strategic focus on acquiring distinctive craft brands with established consumer loyalty".
BrewDog's brewery and pubs in Ohio as well as Las Vegas "serve as key operational assets for Tilray in the Midwest and south-west" of the US, the business added.
It also said the move would grow Tilray's presence in hospitality, boosting "direct-to-consumer engagement". It is also expected to help it achieve "operational efficiencies" and promote "innovation opportunities" throughout its craft-beer range and "emerging" drinks categories.
Simon added: "Tilray now owns the BrewDog brand and its intellectual property worldwide. This positions us to steward the brand’s next chapter with a unified strategy and a fully integrated North American brewpub footprint designed to support long‑term growth and brand strength.”
