US drinks maker Reed’s has appointed former executive Damian Warshall as COO.
The appointment comes a month after Reed’s named then COO Neal Cohane as interim CEO following the departure of Cyril Wallace.
Warshall was most recently COO at Pittston Co-Packers, where Reed’s said he “led the revitalisation of a large-scale beverage manufacturing facility and secured a multi-million-dollar revenue pipeline”.
Before that, he was vice-president of operations at snack company Munk Pack, overseeing production and commercialisation initiatives including a nationwide retail launch.
Warshall is returning to Reed’s, having worked as vice-president of operations from October 2022 to June 2024. Before that role, he was the company's vice-president of data analytics for two years
In a statement, Cohane said: “Damian’s operational leadership and proven ability to build efficient, scalable manufacturing and supply chain systems position him well to enhance execution across our business operations.
“We believe his experience will be instrumental in strengthening our operational foundation, improving margins and creating long-term value for our shareholders.”
Before joining Reed’s, Warshall co-founded Snowing in Space Coffee, where he was COO from 2016 to 2020. Earlier in his career, he held roles at Wild Wolf Brewing, Edgeview Partners, Peterson Companies, Shooshan and Monument Realty.
Warshall said: “Our priorities will focus on driving efficiencies across our manufacturing and logistics network, increasing throughput, and enhancing execution with our partners.
“Delivering more consistent, scalable performance will be a central focus in 2026 and beyond as we continue to build a stronger, more efficient operating platform.”
Founded in 1989, Reed’s makes drinks under the Reed’s, Virgil’s and Flying Cauldron brands. Its products are sold in more than 45,000 retail locations in the US.
In its results for last year, Reed’s net sales fell more than 10% to $34.1m on the previous year.
The group made a loss at the EBITDA level of $14.6m compared to $7.3m in 2024.
Gross profit declined to $7m from $11.4m, with gross margin at 20% versus 30% in 2024.
For the 12 months ended 31 December, the company reported a net loss of $15.8m, compared with $13.2m a year earlier.
