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Daily Newsletter

03 October 2024

Daily Newsletter

03 October 2024

“Do you remove people who are being more and more efficient? No, you add to them” – Pernod Ricard’s chief digital officer on the added value of AI

Just Drinks met the group's chief digital officer Pierre-Yves Calloc’h to find out more about its use of AI across the business.

Fiona Holland October 03 2024

Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard. Credit: Pernod Ricard

Launched in 2024 by former Stoli CEO Damian McKinney and Diageo innovation director Steve Wilson, DioniLife’s goal is to become a one of the principal players in the market for non-alcoholic alternatives to alcohol.

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