Pernod Ricard CEO Alexandre Ricard has said the company is seeing “some green shoots” in the US, a market where the spirits giant’s sales fell 15% in its fiscal first half.
“Do you remove people who are being more and more efficient? No, you add to them” – Pernod Ricard’s chief digital officer on the added value of AI
Just Drinks met the group's chief digital officer Pierre-Yves Calloc’h to find out more about its use of AI across the business.
Fiona Holland October 03 2024









