Just Drinks

Daily Newsletter

16 November 2023

Daily Newsletter

Laurent Delaunay on rebranding his family business, the importance of marketing and why French wine is losing market share

Last month Catherine and Laurent Delaunay brought their family of French wines together under a new group name, Delaunay Vins et Domaines.

For those of you with long memories, yesterday’s (26 March) initial media reports of deal talks between Pernod Ricard and Brown-Forman – and then the subsequent confirmation by the two companies – probably brought to mind previous mega-deals in spirits, including Suntory Holdings’ purchase of Beam in 2014 or, perhaps more pertinently, the 2005 takeover of Allied Domecq or the 2000 purchase of Seagram.

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Flavored alcoholic beverages forecasted to register the fastest growth within the alcoholic beverages packaging industry

The global alcoholic beverages packaging industry has grown to 445.4 billion units in 2022, with volumes forecasted to grow at a CAGR of ~2% by 2027. The Asia-Pacific represented the largest region in 2022, followed by the Americas. Glass was the most used pack material globally, followed by rigid metal and rigid plastics. Volume-wise, the industry was led by the beer & cider sector in 2022, while the flavored alcoholic beverages sector is forecast to register the fastest growth at a CAGR of 6.1% during 2022–27, followed by spirits and wine.