At the start of June, cricket franchise Royal Challengers Bengaluru (RCB) ended a 17-year wait by winning the IPL trophy after a tight final against Punjab Kings. It was a moment of triumph for the team and its star player, Virat Kohli, but also – indirectly, at least – for Diageo.
Concha y Toro aims new brand at younger UK wine drinkers
The Chile-based wine group says Joy is for “a generation that has not yet had much engagement with wine”.
Dean Best August 09 2023
