Cognac’s principal industry body has issued a note of caution amid reports of a deal between Paris and Beijing over the price products will be sold for in China.
Chinese customers have “money in bank” but aren’t spending, says Pernod Ricard CEO
Pernod Ricard cited weak consumer confidence in China as a key factor for falling sales in H1 2024 but remains “confident” in the country’s potential.
Jessica Broadbent February 15 2024
