It’s called – in not terribly elegant language – a semiquincentennial. On 4 July, the United States of America will celebrate the 250th anniversary of the signing of the Declaration of Independence. As good a time as any, then, to consider the current health (or lack of it) of the American whiskey category.
Campari plans to “premiumise” incoming Courvoisier brand
Campari outlined some thoughts on its plans for Courvoisier as the spirits giant nears the completion of its purchase of the Cognac brand.
Conor Reynolds February 27 2024









