Why Sazerac’s frenzy of activity could steal march on rivals
The publicity-shy, family-owned company is investing in future potential and the occasions and formats it believes offer the best prospects for growth.
26 August 2026
26 August 2026
The publicity-shy, family-owned company is investing in future potential and the occasions and formats it believes offer the best prospects for growth.
Varun Beverages said the subsidiary “is being incorporated to undertake the company’s diversification into RTD, alcoholic beverages and allied products”.
The group's Sierra Grapefruit Paloma and Lime Margarita RTDs will be available in Morrisons from 7 September.
The vintner said the deal "opens a new chapter for a brand with a strong heritage and significant recognition".
The sale of the Australia-based dairy business has been approved by China’s Mengniu Dairy.
For Applied Nutrition’s 2027 fiscal year, revenue and adjusted EBITDA are forecast to be above current consensus but higher whey protein costs are expected to hit margins.
Orior said the export arm of drinks brand Biotta was “under pressure due to lost business”.
The move marks the first time the company has established local production in an international market.
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