29 September 2026
29 September 2026
Diageo’s move into ‘mid-strength’ spirits could provide momentum to the emerging product area – and another challenge to under-pressure winemakers.
“Convenience and wholesale is our focus for launch and that’s where the fractional opportunity is strongest right now,” Suntory’s Nick Temperley said.
Soy’s ascendancy in Japan’s milk‑alternatives market looks set to continue but, Kathryn Wortley reports, brands believe there are opportunities for other ingredients.
The new product follows the launch of Vinarchy's Echo Falls Blue Raspberry “fruit fusion” wine earlier this year.
The proportion of Scotch malt in the blend has been increased by 30% to deliver a “smoother, richer taste”, Diageo India said.
The US food and drinks group has been given to 22 March to comply as its shares remain below the minimum $1 trading threshold.
In its first-half results, Suntory highlighted India as “a high-priority market for future growth”.
“Mixer brands have got to stop thinking like we're tonics for gin. There’s such a bigger opportunity out there” – Steve Cooper, founding director at The Artisan Drinks Co.
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