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April 14, 2022

Zymurgorium Group’s Manquila strawberry cream liqueur – Product Launch

A fruit-flavoured cream liqueur with an agave spirit base

By James Beeson

  • Category – Liqueur, agave-based, 15% abv
  • Available – From this month
  • Location – The UK
  • Price – Not immediately available

UK-based Zymurgorium Group has debuted a strawberry cream liqueur made with Mexican agave spirit in its home market.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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‘Manquila – Queen Of The Night’ is the latest innovation from the start-up and is available now online and exclusively in Wetherspoon sites in the on-premise channel. The new pour is designed to be served as a shot over ice, or in cocktails, according to the brand owner.

Zymurgorium’s distillery opened in 2013 and specialises in producing small-batch gins, gin liqueurs and rums. The group’s stable includes a Parma Violet gin liqueur and a Ruby Chocolate rum.

Last year, London-based Doghouse Distillery added a chilli & bacon flavoured vodka to its roster. Baller Chilli Bacon Vodka is aimed at both bartenders and consumers looking for new flavours at home.

Are brands missing the opportunity of less-able consumers? – Consumer Trends

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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