QUESTION: when is a Cognac not a Cognac? Answer: if it is made in Brazil, when it becomes a Conhaque.The Brazilian government has offered a compromise to solve a rule of origin row with the Bureau National Interprofessionel du Cognac(BNIC).The BNIC has been pushing for a ban on the Brazil spirits industry using the famous French product name.Faced with pressure from the European Commission, which has feared a possible slump in Cognac exports, Brasilia has promised to stop its producers from labelling their brandy liquers as Cognac.However, Brazil has suggested that they be allowed to continue using the Portuguese spelling: Conhaque.Keith Nuthall
Subscribe to Just Drinks
Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)
Already a Member? LOGIN HERE
Just Drinks membership gives you:
- Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
- Unbeatable market coverage from wine and beer, to soft drinks
- Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships
70% of the beverage companies in the Forbes Global 2000 use Just Drinks
