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November 19, 2020

Wolf Blass marketing push returns to the UK – video

Treasury Wine Estates has added the Red Label series of wines from Wolf Blass to the latest version of the brand's recent UK marketing activation.

By Patrick Scott

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Treasury Wine Estates has added the Red Label series of wines from Wolf Blass to the latest version of the brand’s recent UK marketing activation.

‘Here’s to the Chase’, which debuted in the country earlier this year, is returning for the run-up to Christmas. Centring around a TV ad that kicked off yesterday, the campaign also includes paid-for ads on Facebook and Instagram as well as “influencer marketing”.

The commercial will run on Finecast Video on Demand.   The activity will be backed by a sampling campaign food subscription service Degusta Box. Around 20,000 bottles of Wolf Blass Yellow Label Chardonnay and Cabernet Sauvignon will feature in the service’s November and December boxes.

The wine brand’s core ‘tiers’ include Red, Yellow, Silver and Gold Label expressions.

“The return of the Wolf Blass ATL campaign and commercial to our screens this winter is testament to how successful the range is perceived by our target audiences,” said Treasury’s head of marketing for Europe, Ben Blake. “When the commercial went live earlier in the year, a Kantar brand study … revealed a significant increase in purchase intent and awareness.”

Earlier this month, group CEO Tim Ford confirmed to just-drinks that Treasury has put on hold its research into spinning off the Penfolds wine brand into a separate company.

“China is certainly a worry” – just-drinks speaks to Treasury Wine Estates CEO Tim Ford

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Sales Intelligence: A Program To Accelerate Sales

The dynamics of B2B (Business to business) sales have rapidly changed over the last few years, especially during and post covid and will continue to do so. Some prominent shifts include, B2B organizations are switching to digital channels to drive customer engagement, more and more B2B organizations adopting to hybrid sales model and therefore programs such as sales intelligence are gaining traction.   As per recent sales enablement collective 2022 report, 95% of survey respondents have a dedicated  enablement team at their company, and 79% say enablement is a strategic part of their business This paper offers guidance as to what we at GlobalData think are important elements of any sales  intelligence program and KPIs to measure the success of such programs.   The white paper covers:
  • Changing B2B sales landscape and new challenges for sales executives
  • Key elements of sales intelligence program
  • How can sales intelligence benefit sales & marketing?
  • What are the must-have KPI’s to measure the success of sales intelligence programs?
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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