William Grant & Sons has released an extension of its Tullamore Dew Irish whiskey brand that has been finished in red wine casks from Bordeaux.

Tullamore Dew Rouge is a Global Travel Retail exclusive that rolled out this week to Dublin Airport. The expression will be available in the airport for six months at an SRP of EUR58 (US$67) per 70cl bottle before being expanded across the wider Global Travel Retail channel.

Tullamore Dew Rouge is a single malt whisky matured in Bourbon and Sherry casks for 13 years before being finished in casks that used to contain Bordeaux Pomerol wine.

“We are big admirers of France’s unrivalled distinction in wine production as we ourselves aspire to the same excellence in whiskey production,” said Tullamore Dew brand ambassador John Quinn.

The release is not the first brand extension for Tullamore Dew this year. Last month, William Grant launched Tullamore Dew Honey, a liqueur made with Czech honey.

The brand’s name comes from a combination of its home town in Ireland and the initials of founder Daniel Edmund Williams.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Why whisky/whiskey can no longer ignore the allure of flavours – Click here for a Just Drinks comment