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May 16, 2022

William Grant & Sons’ Glenfiddich ‘The Orchard Experiment’ – Product Launch

Glenfiddich utilised barrels from The Somerset Cider Brandy Co

By Conor Reynolds

  • Category – Spirits, whisky, Scotch, single malt, 43% abv
  • Available – From this month
  • Location – The UK, available in the off-premise channel and online
  • Price – SRP of GBP43 (US$52.70) per 70cl bottle

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William Grant & Sons has released the fifth expression in Glenfiddich’s ‘The Experimental Series’.

The Orchard Experiment is the fifth bottling from the single malt’s line extension. The whisky was produced in collaboration with The Somerset Cider Brandy Co, which provided the Somerset Pomona Spirit Casks in which the liquid was finished for four months.

The Experimental Series started in 2016 with the release of IPA Experiment, a beer cask-finished whisky, and Project XX. The latter took its name from the Roman numerals for 20, as it was created through a collaboration with 20 brand ambassadors from 16 countries who selected the casks.

Last year, William Grant released a range of pre-mix cocktails under its Batch & Bottle brand. Four variants were available on debut, including Glenfiddich Scotch Manhattan.

Has whisky finally found the flavour grail? – Click here for a Just Drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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