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June 2, 2021

WhistlePig Rye Whiskey’s FarmStock Beyond Bonded Rye, Bourbon – Product Launch

WhistlePig Rye Whiskey has released the first two expressions to be produced entirely at its Vermont facilities.

By Andy Morton

  • Category – Spirits, American whiskey, 50.05% abv
  • Available – From this month
  • Location – The US
  • Price – SRP of US$99.99 per 75cl bottle

FarmStock Beyond Bonded Rye and Bourbon are harvested, distilled, aged and bottled at the WhistlePig farm and distillery. Both whiskies are bottled at 100.1% proof, or 50.05% abv.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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  • Perform company-level analysis to understand business model, size, and geographic focus
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by GlobalData
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Consumers will be able to trace the farm-to-bottle journey of the whiskeys via a QR code on the labels. Each code reveals 30 facts about the individual whiskies including growing conditions, fermentation days and barrel specifications.

“Today’s craft spirits drinkers, especially whiskey collectors, are incredibly knowledgeable and passionate about process,” said WhistlePig CEO Jeff Kozak. “After working toward a 100% farm whiskey vision for more than a decade, our team is proud to invite WhistlePig fans to look under the hood at who, where, when and how our grain-to-glass whiskey is created, and to offer a one-of-a-kind experience from each barrel.”

WhistlePig, which was founded in 2007, has recently come to the attention of a major international distiller. In December, Moët Hennessy bought an unspecified stake in the company with a view to expanding the company’s international footprint.

Why whisky/whiskey can no longer ignore the allure of flavours – Click here for a Just Drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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